Video Visionary
November 12th to December 17th
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Learn the tools of effective media creation
This course is an introduction to creating social media videos to get your message out there! Whether you’re an activist, small business owner, or non-profit founder, you have a message that needs to reach more new people, and social media video is the best FREE way to do that.
ABOUT THIS COURSE
Video Visionary: Amplify Your Voice with Confidence and Clarity
Do you have a message you’re passionate about—a cause, business, or mission that you want to shout from the rooftops? The most powerful, free tool to get your voice heard today is short-form video.
Social media videos are an incredibly effective way to spread your message, grow your audience, and inspire action. But maybe you’re not sure where to start, or you’re feeling hesitant about being on camera. You’re not alone, and that’s why I created Video Visionary — a 6-week course designed for people like you—entrepreneurs, activists, non-profit founders, and changemakers who care deeply about making a positive impact on the world. Whether you’re passionate about environmental sustainability, community work, or growing a values-driven business, this course will teach you how to create engaging short-form videos.
We’ll take you step-by-step through the process of creating videos, focusing on TikTok (and transferable skills for Reels and YouTube Shorts), even if you’ve never touched the app before. By the end of this course, you’ll have all the tools you need to start amplifying your voice and reaching the right audience.
Why Short-Form Video Matters
Short-form video is the most effective way to get your message seen. Platforms like TikTok, Reels, and Shorts prioritize video content, making it easier than ever to reach people who are aligned with your message.
But here’s the best part: TikTok’s algorithm is uniquely powerful at helping you find like-minded individuals who are passionate about the same things you are. Whether you’re mobilizing for a cause, building a sustainable business, or sharing your expertise, TikTok is most effective at getting your videos in front of people who want to hear what you have to say.
Video Visionary will help you unlock the full potential of this incredible platform, enabling you to share your message with the confidence and authenticity
What You’ll Learn in the Video Visionary Course
This course is more than just technical instruction—it’s about empowering you to express yourself freely while mastering both the strategy and the technology behind short-form video. Each session is designed to build your skills step-by-step, while helping you overcome any fears you may have about being on camera.
Why This Course is Different
In Video Visionary, I don’t just teach you the technical aspects of video creation— I want you to feel confident in front of the camera and comfortable sharing your message with the world. Each class ends with a confidence-boosting practice designed to help you feel natural and authentic when you’re recording.
Who is This Course For?
Video Visionary is perfect for you if:
- You’re an activist passionate about mobilizing people for your cause.
- You’re a small business owner looking to promote your socially responsible business
- You’re a non-profit founder or media person with a mission to create positive community change.
- You’re anyone with a message or mission that deserves to be seen and heard on a broader scale!
This course is designed specifically for mission-driven individuals who want to use video as a tool to inspire action, build community, and create real change.
Lessons include:
- Your Just-Get-Started Strategy Learn how to kickstart your video journey with a simple, effective strategy that gets you recording without overthinking.
- Recording and Editing Quality Videos with minimal equipment Capturing clear videos with just your phone, and avoiding common mistakes that make people scroll up.
- Brand Clarity & Messaging Even if you’re not a business, you have a brand – it’s how people perceive you and your message.
- To Niche or Not To Niche Is your intention better served by a “personality brand” or niche content?
- Talking to the Camera Overcome the fear of being on camera with strategies for authentic, engaging communication and tips for recording yourself.
- Easy editing workflows Learn how to easily edit your videos using TikTok and CapCut, a free, user-friendly app that lets you create polished content without the overwhelm.
- Content Strategy Build a content plan that aligns with your message and engages your audience, while keeping your videos fun and effective.
And at the end of each class, we’ll also introduce a short confidence-boosting practice to help you feel more comfortable and ready to share your message on camera, including Anchoring in Your Main Character Energy and EFT Tapping to Overcome Fear
Office Hours
Need a little extra hand-holding? Or just personalized feedback about your progress? The course includes access to weekly drop-in office hours where I can help you customize your strategy, generate content ideas, etc. Times TBD.
QUESTIONS?
We are here for you. Reach us at: support@earthactivisttraining.org
Class Schedule
Session 1: TikTok for Complete Beginners
This session is for you if you’ve heard about the benefits of marketing your business on TikTok, but you’ve never even been on the platform. If you’re “allergic” to short video, but you’re willing to be convinced, this is the session for you. We’ll start from the very beginning – watching TikToks. I’ll show you how the platform works, and what to look for to get inspiration for your own content.
- How to use the app to find and save inspiration for your content.
- Your profile
- Interacting with other creators to build community.
- Beginner tech considerations, because now you’re hooked and can’t wait to record!
Please install TikTok on your phone before this session so you can play along.
Session 2: Your First Posts
The best time to get started posting on TikTok is ASAP! In the beginning, you’re learning the platform, practicing recording, and the algorithm takes a while to figure out who to show your content to. So we’ll start with some easy video formats to get you started.
- Pep talk: Start before you’re ready.
- Easy video formats to get you started
- Before you hit POST
- Content strategy introduction
Session 3: Recording Quality Video
In this session, you’ll learn how to make your videos look more professional. Casual is welcome on TikTok, but poor sound quality and bad lighting will affect your views, so we’ll learn to make quality videos with minimal equipment.
- improving lighting, sound, and framing
- finding your style
Session 4: Talking to the Camera, from Shy to Shining!
- Learn to record a “talking head” video
- The Art of the Hook
- Story-telling framework for business owners
Session 5: Editing
In this session you’ll learn some basic editing techniques to re-arrange clips, add B-roll, and create voiceovers.
- How to edit your videos in TikTok or CapCut
Please install CapCut on your phone or computer before this session so you can play along.
Session 6: Content Strategy & Sales
Now that you have some practice posting, let’s get more strategic about what to post for your business.
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- to niche or not to niche
- Grow, nurture, sell
- Your sales funnel
WHAT YOU NEED TO KNOW
COURSE INFORMATION
- Location: Virtual
- Dates: Nov. 12-Dec 17th
- Timing: 3pm Pacific time
- Helpful Tool: Time Zone Converter
- Taught by Carolyn Anne Hocquard
- All live sessions are recorded and closed captioned.
- Access to resources, documentation, and recorded class content in the virtual classroom.
PAYMENT
We are dedicated to making our courses as accessible as possible by offering:
- Sliding-scale tuition: $250-$350
- Four-part payment plans: $75 at registration with 3 monthly payments of $75
- Alumni tuition: $100 to retake this course
- Amounts are in US dollars
SCHOLARSHIPS & DISCOUNTS
- Group discounts and Diversity Scholarships available? Yes!
- See below for details
QUESTIONS?
We are here for you. Reach us at: support@earthactivisttraining.org
Frequently Asked Questions
Do I need prior experience with TikTok or video creation?
Nope! This course is designed for beginners and those who’ve never created videos before. I’ll walk you through everything from scratch!
What if I can’t make the live classes?
No worries! All sessions will be recorded, and you’ll have access to the virtual classroom to catch up anytime.
What if TikTok is banned/I don’t want to be on TiTok? Will this course work for Instagram Reels and YouTube Shorts too?
Yes! While we focus on TikTok, the skills you’ll learn can be easily applied to Reels and YouTube Shorts.
MEET Your Teachers
LINKS
TikTok: https://tiktok.com/@
Instagram: https://instagram.com/
Facebook: http://fb.com/carolynannelikes
FUNDING YOUR EDUCATION
Payment options
Sliding Scale Tuition
- Early Bird Tuition: $280
- Standard Tuition: $300
- Abundant Tuition: $350
- Every Abundant Tuition helps support a Diversity Scholarship.
Alumni Price
- Alumni Tuition $100
- For those who want a refresher; you need to have taken this course with us before.
*all amounts in US dollars
PAYMENT PLAN
- Payment of $75 when you register.
- Three monthly installments of $75 ($300 total.)
- Our Student Support Team will assist you in setting this up.
GROUP DISCOUNTS
- Groups of 2-5 people – Discount of $50 off each ($250 for each person.)
- Organizations of 6+ people – Contact support@eat-activist.org for special group rates.
- You must indicate who is in your group at registration.
Diversity Scholarships
DIVERSITY SCHOLARSHIPS
- Earth Activist Training is committed to increasing the diversity of global permaculture and regenerative land movements.
- We recognize the history of this land called the United States and Canada, and seek to do what we can to rectify the deep injustices and systems of inequity that formed and continue to shape society today.
- Diversity Scholarships are available for Indigenous Peoples and People of Color working in their communities for environmental or social justice.
- These scholarships are 50% off standard tuition ($150) and pay-what-you-can above this. Any amount will be accepted and appreciated.
- To apply, select “Diversity Scholarship” in the payment section on the registration form below.
- Earth Activist Training’s Diversity Scholarship fund is supported by donations. Visit our Diversity Fund page if you wish to support our Scholarship program.
If you have any questions, we are always here to help: support@earthactivisttraining.org
Register
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YOUR LEARNING JOURNEY
You may also be interested in our Advanced Permaculture course, Advanced Permaculture. This course is a year-long course split up into three six-week modules focused on: design, water management, soil care and building, incorporating animals into a system, building food forests, and managing woodlands.
Empowering Collaborative Groups
We will need to do the hard, long-term work of making systemic change. Online or in-person, the work of change and transformation must be done with other people–those annoying beings who do not always agree with us, and want their own way!
Collaborative groups may be healing, nurturing, and inspirational—by understanding their patterns and challenges, we can design structures that favor supportive, nurturing relationships.
In this six-week online course, Starhawk guides us through her book,
The Empowerment Manual: A Guide for Collaborative Groups.
OUR NETWORK
A core component of this course – and every Earth Activist Training course – is our private forum: Earth Activist Training Online network. This platform is where you will find course resources, your homework, and a network to connect with classmates and other Earth Activist students.
Recordings of each class will be available to you as a resource. You will have access to the course for a year after the course ends should you want to deepen your understanding of the material.
Have a question?
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